Led creative concept development and art direction for Taco Bell’s national launch of the limited-edition Big Cheez-It Menu, featuring the Big Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada. Centered around the product’s industry-first innovation—a Cheez-It cracker 16 times larger than its original size—the campaign positioned the launch as a breakthrough cultural moment, drawing inspiration from the visual language of iconic technology keynote presentations.
 

Developed the visual strategy for owned social channels, including concepting and art direction for the campaign photography shoot, while creating a suite of organic and paid social assets across multiple platforms. Collaborated closely with copywriters and agency partners to develop product-focused creative, social-first content, and meme-driven executions that amplified the campaign’s cultural relevance while maintaining a cohesive visual identity.
 

Launched as a featured announcement during Taco Bell’s Live Más Live event, the campaign aligned owned social creative with influencer activations, event content, and national advertising efforts. Through a unified creative approach, the Big Cheez-It Menu was positioned as one of Taco Bell’s most talked-about limited-time collaborations, reinforcing the brand’s reputation for unexpected innovation.

​

CD: Julia Cadar | Photography: Bella Garcia | Account: Emily Quach | Copy: Julia Silvey