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CROSSED POLLINATIONS

Brand Identity Design | Art Direction | Exhibition Design

Developed brand identity system for the exhibition including the logo, typography, color palette and patterns. Designed and produced postcards, posters, website, and exhibition panels which required design in 4 different languages. A brand that's edgy and young with the professional touch of a Museum-quality Exhibition. Embodies the vision of old cultural traditions that travel and merge with the new to expand and unite the cultural community in Los Angeles and beyond.

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PROCESS

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Rachel helped me to achieve brand elegance. My vision

was so abstract and her talents got rid of the clutter.

 

There is no way that I could have seen past all of the expectations and hopes that I had for my project. I think that's what I call intuition. Rachel seems to navigate other people's huge hopes and existential desires while tapping into her immense visual vocabulary. 
 

I believe that her work was vital to my project's success,

she helped me to obtain forward movement. I needed visual assets and a website to work at a community scale (and global scale). She translated my work into those media.

- Andrea Lofthouse-Quesada

Creator and Curator, Crossed Pollinations