Conceptualized and executed a compelling, multi-touch social + ecomm campaign for the return of the beloved Double Steak Grilled Cheese Burrito to Taco Bell's menu. Our focus on closeup, crave worthy shots of our food not only served as the new North Star for product photography company-wide, but also played a starring role in our influential social and ecomm campaign which contributed to an 11% increase in total sales and 90 sold per day within the first week, where 1 out of 6 transactions included a DSGCB item.

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ECD: Jess Kirkman | CD: Brandon Bale | ACD: Julia Cadar | AD: Winston Elliot | Photo: Renee Bones | Copy: Andrew Merryman