WELLNESS KIT LABELS
I worked in collaboration with Jesse, the owner and designer of J.Southern Studio to help her achieve an elevated and sophisticated design for her Wellness Kit products. She already had a great start creating her own labels, and was ready to take the design to the next level.
Using inspiration drawn from Art Deco and Art Nouveau tropes, we devised a system for each of the six kits so that they would work together as a collection, with room for variation and uniqueness among the individual products.
I wanted the design to reflect inspiration from Art Deco and Art Nouveau but not be dependent on it. This put a fresh, modern edge to the labels and brought longevity, continuity and consistency to the brand as a whole.