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MIDNIGHT MOON

Brand Identity Design | Creative Direction | Art Direction | Illustration

A brand identity that evokes warmth, comfort and love...a brand you come home to. Design guided by femininity (a quality associated with the Moon), but also bends towards gender neutral. Digital geometric frames and patterns help to balance out the softness of the handmade elements.

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PROCESS

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"Omgoodness, I don't even know where to begin when sharing about my overall experience working with the Badass Branding Babe herself, Rachel. She's incredibly intuitive and I felt like she was in my head knowing exactly what I envisioned Midnight Moon to be, without me even knowing it. I sent her this one picture that really spoke to me and it was like she felt what I was feeling, too. She also envisioned elements outside of the box that are super edgy and fucking amazing pieces to complement Midnight Moon."

- Arika Alana

  Founder , Midnight Moon