Spearheaded the conceptualization and execution of the project's photography art direction on set during the photoshoot for the Nacho Fries social campaign. Developed strategic and visual concepts for both paid and owned social plans, crafting unique and tailored content for each specific platform to maximize engagement and drive sales. Designed and managed the project from start to finish, providing oversight for production designers to complete the execution of the entire suite of assets. Collaborated with copywriter to develop holistic social concepts that actively engage and speak to our cultural rebel customer base, resulting in a successful campaign that garnered high engagement and sales for the return of this fan-favorite product to the Taco Bell menu.

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CD: Brandon Bale | ACD: Julia Cadar | Photo: Bella Garcia | Account: Emily Quach + Jenny Mulder | Copy: Julia Silvey