POUND. Rockout Workout.
Graphic Design | Branding Design + Strategy | Marketing
Conceptualized and designed the "Rockstars Wanted" campaign inspired by the emotional touch-points of the brand. Sourced images, crafted keywords, and designed print collateral and social media assets. Developed branding for the annual Summer Tour Campaign for 2018 "The Rise of the Rebel." Designed key print and digital assets for the newly launched "Generation Pound" program.