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Los Angeles, CA | rachel@process-progress.com

RED BULL SOUND SELECT/

30 DAYS IN LA POSTER

As part of a collaboration with LAD Design I was asked to design a poster for the 30 Days in LA series from Red Bull Sound Select. The artist I created a poster for was Raury, a visionary from Atlanta, who makes music with passion, purpose, power and truth. It was imperative that the spirit of the artist be portrayed in the poster so I spent time researching his story, watching interviews and listening to his music. It was important to incorporate Raury’s visual presence in the poster as well…his signature hat became the foundation and central theme of the concept. I also chose a color palette based on his personal style. Once I felt that I had a good understanding of Raury’s essence nailed down, I create a poster that represented him as an artist while still remaining true to myself as a designer, and interpreted him through my unique lens.