Yectzin Ancestral Energy heals and offers new knowledge to the world through Danza, Conscious Moon Cycle and Maternal Energy Classes. Yectzin, the company’s namesake and owner, shares her knowledge through new ways of communication. For their brand identity, we wanted to be very conscious maintaining the universal connection through ancestral roots, but with a modern, and fresh twist. We made updates to the existing healing hand logo, as well as a brand new custom hand drawn logo variation. We were also playing with a balance between grounded and vibrancy, which the color palette reflects. With this new expanded and dynamic identity, Yectzin Ancestral Energy can spread her unique magic in a clear, consistent and cohesive way.
Working with Rachel was a blessing! She was very patient and helped us and listened to our feedback throughout the whole process. We really liked how she hand wrote the logo and it just flows like we wanted too. Rachel really connected with us and we definitely felt the connection with her to our brand. It was very important for us to find someone who could connect with the teachings Yectzin offers and Rachel really understood our direction. The results Rachel delivered were just what we wanted and we loved how great it looks with our branding. The process could have been expedited if we followed our set timeline.